The Content Strategist
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
A good content strategy can work in any industry, provided it's the right strategy.
Just by commenting on various third-party blogs for one month, Neil Patel got thousands of visitors to his own blog—and a corporate speaking engagement worth $25,000.
It's the age-old dilemma: Keep your content on your own website to draw traffic to your owned platform, or have it republished on big-name sites for the exposure?
How do you get better at content marketing? Well, it helps to read about best practices from people who have already succeeded.
Like-minded publishers are starting to team together to tell bigger and better stories than they could on their own. Here's how it can fit into your content strategy.
As brands rush to publish blog posts, videos, white papers, news articles, feature stories, and other types of content to build relationships with consumers, they’re often outsourcing the actual creation of content. What they are finding is that they can choose to pay either a lot or a little for content, but going the latter…
These days, statements that SEO is dead are common, along with predictions that content marketing and social media are poised to replace it entirely. The truth is, SEO isn’t what it used to be — but it’s not going to disappear altogether.
Creating content that attracts choruses of heavenly angels may be a tall order. An easier goal is to simply avoid the capital vices that could land you in the pits of Hell — or worse, content purgatory. With this in mind, I've invoked the patron saint of content marketing (St. Francis de Sales) and some industry experts to steer you away from eternal damnation and towards celestial ROI.
