13 Marketing Lessons I Learned Growing My Startup to $2 Million in Revenue
An MBA program didn't have all the answers. So here's one startup founder's crash course on marketing, full of the 13 biggest lessons he learned on the job.
The Content Strategist
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3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing
Everyone says they want to create data-driven content based, but many marketers have no idea what data matters or how to use it.
No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés
In this age where "must-see places with breathtaking views" are listed everywhere, here's how you can produce great travel content without clichés.
4 Big Shifts That Will Usher in a New Generation of Content Marketing
In the past, brands created content two ways: in house or through an agency. That traditional model is collapsing before our very eyes.
The Biggest SEO Mistake Content Marketers Make
The rules of SEO have changed dramatically, but many content marketers are still optimizing like it's 2009.
How to Master YouTube SEO, in 10 Easy Steps
Most marketers miss out on the opportunity to rank on YouTube—and Google as a result. These 10 easy steps will turn you into a YouTube SEO pro.
The Content Marketing Intern’s Syllabus
Colleges may be getting better at adapting to digital media, but graduates interested in content marketing internships still have a lot to learn.
How to Write a Helpful Headline People Will Want to Click
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary." That sounds great, but you probably don't have that kind of time.
How to Solve the 5 Most Common Brand Awareness Problems
When you're thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? This is brand awareness in action.