How the Explainer Changed Digital Media Forever
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.
The Content Strategist
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The Lost Art of the Mid-Range Blog Post
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player.
Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
Why Every Writer Should Learn Basic SEO Principles
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
How the Holiday Calendar Crushes Good Content
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
Infographic: The SEO Basics You Can’t Afford to Ignore
According to a new infographic, 45 percent of small businesses aren't sure what SEO means, yet 98 percent think being found on Google is important.
The SEO Factors You’re Probably Ignoring
If you want to build something that lasts, start with the foundation.
Why Today’s SEO Experts Will Evolve or Go Extinct
Content strategists should focus on creating content for humans, not search engines.
Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?
Content marketing has been around for years, but some brands are just getting started. If they do so without a content strategy, they're going to fail.