How the Explainer Changed Digital Media Forever
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.
The Content Strategist
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player.
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
According to a new infographic, 45 percent of small businesses aren't sure what SEO means, yet 98 percent think being found on Google is important.
If you want to build something that lasts, start with the foundation.
Content strategists should focus on creating content for humans, not search engines.
Content marketing has been around for years, but some brands are just getting started. If they do so without a content strategy, they're going to fail.