‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the Future of Marketing
"We've proven our work is the best on the market," boasts Tomich.
The Content Strategist
Sebastian Tomich
Filter
Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
Dell’s New Native Ad on the Times Shows Just How Far Sponsored Content Has Come
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content
AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.