Why Your Brand Needs to Have an Opinion
Content strategy is like prom—a lot can go wrong, so there's a natural tendency to play it safe.
The Content Strategist
Sam Slaughter
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Study: 3 Freelancing Trends Marketers Need to Know About
Our new study, "The State of Freelancing in 2015," shows why it's so crucial for marketers to value their freelance talent.
#ModernMarketing Podcast, Episode 3: How Coca-Cola and LinkedIn Built Their Newsrooms
Why are some brands better at content marketing than others? We explore.
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
So Brands Are Producing Lots of Content. What’s Next?
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It's new! It's exciting! David Carr is writing about it a lot! But what's next?
3 Key Takeaways From the ‘Content Platform Showdown’
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.
‘You Can’t Do Business Without a Fire Pole’: An Oral History of Contently’s 2014 So Far
There are moments in time that can only be captured through the art form of oral history. Odysseus' journey home from Troy. Eminem's Eight Mile. The 2012 Burning Man Festival. The first six months of 2014 at Contently, when a scrappy startup changed the very nature of content, marketing, business, and the game of soccer itself. Enjoy.
Content Catchup: 10 Charts That Are Changing Content Measurement, Facebook’s Goodfellas Moment, and More Must-Read Stories
Here's your requisite weekend reading for when you're lounging in the park, half-heartedly hiding your bottle of wine from the cops:
Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit.