Tag:

PR

Don’t Publish a Press Release. Create a Product Story Instead

Storytelling

Don’t Publish a Press Release. Create a Product Story Instead

By Jordan Teicher
(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Strategy

(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

By Emily Gaudette
How to Send a PR Pitch That Resonates During a Major News Cycle

Strategy

How to Send a PR Pitch That Resonates During a Major News Cycle

By Sonia Weiser
Your Brand Needs a Conscience

Strategy

Your Brand Needs a Conscience

By Tallie Gabriel
Apple Takes on the Government With Content

B2C

Apple Takes on the Government With Content

By Joe Lazer
Why Your PR Won’t Survive Without Content Marketing (and Vice Versa)

Voices

Why Your PR Won’t Survive Without Content Marketing (and Vice Versa)

By Contently
Bizarro Planet: How I Overcame Corporate Constraints and Found a Way to Tell Great Brand Stories

Brands

Bizarro Planet: How I Overcame Corporate Constraints and Found a Way to Tell Great Brand Stories

By Matthew Rothenberg
Why You Need to Stop Using the Term ‘Brand Journalism’

Brands

Why You Need to Stop Using the Term ‘Brand Journalism’

By Sam Petulla
The 5 People You’ll Meet at a Content Marketing Conference

Brands

The 5 People You’ll Meet at a Content Marketing Conference

By Joe Lazer