The Content Strategist
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
For emerging brand publishers, figuring out how "clickbaity" to be presents a huge challenge.
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
It's hard to imagine the news article ever going away. But as the crop of media startups launched in the last year have shown, an emerging trend in publishing is the deconstruction of the article into units native to the Web.
What does the bridge between journalism and advertising look like to the guy who’s building it? Last week, Contently cofounder Shane Snow took part in a live chat on Poynter’s website to share his thoughts on the the past and future of brand publishing and sponsored content. Below features some of the highlights from the…
