The NFL’s New Deal With Snapchat, and 4 Other Stories You Should Read
Here's what you missed while you spent the week in a pre-Star Wars hype cocoon.
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When Native Advertising Gets Weird: Kentucky Fried Comics
You can't become Thor by devouring Original Recipe buckets.
Is ‘My Name Is Willie (Beamen)’ the Greatest Piece of Sponsored Content of All Time?
An old-school sports movie and the NFL collide with a young Jamie Foxx and a protein supplement company to create... the boldest, brashest branded content ever?
Why Super Bowl Content Marketing Now Involves Terrell Owens Baking Pies
What do famous athletes do once they hang up their jersey for good? In Wix's new Super Bowl campaign, Brett Favre is a butcher and Terrell Owens is baking pies.
Twitter’s NFL Fandom Map Is a Brilliant Piece of Content Marketing
If Twitter can convince NFL fans they're missing out if they're not on stalking their feeds on Sundays, they'll achieve that long-coveted mainstream growth.
What Great Content Marketing and Football Fandom Have in Common
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
Gillette’s ‘Pressure Points’ Provides Sweet Relief For NFL Obsessives
There are few things more nerve-wracking for a NFL prospect than the NFL Combine, the nearly week-long job interview for college football players vying for a spot on a NFL roster.
Forget Real-Time Content, Beats By Dre Can Predict the Future
I would like to welcome Dr. Dre to his role as our new world emperor and congratulate him on being the first person to figure out how to predict the future. My money was on Bezos. How else can you explain what happened this weekend, when Beats By Dre showcased two videos, filmed months ago,…
Best Branded Content: Duracell’s Incredible Story of the Seahawks’ Deaf Fullback
The Seattle Seahawks are national news after their victory in the NFC Championship game, which means the whole team gets to share in the spotlight that Derrick Coleman has been enjoying for the past week. As we learned through an inspiring 60-second video from Duracell, Coleman is the NFL’s first legally deaf player. This emotional…