The Content Strategist
Predictions of what may or may not happen with our favorite media companies—BuzzFeed, Vice, Vox, and every one else giving the NY Times a run for its money.
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
Remember when pageviews were the dominate metric of the Internet? Today, with publishers rapidly de-prioritizing page views, it’s starting to feel like an artifact of bygone days of the web, when “Mobile” was just a city down south. Instead, publishers are adopting two practices to deliver value to brands: creating high-quality custom content programs, and…
Adidas created a web series and a hash tag to promote the return of Bulls player Derrick Rose last week, reports Kuno Creative.
Trader Joe's Fearless Flyer provides a mix of content marketing and branded content that keeps customers interested in its products.
