The Fearless Flyer contains stories and the history of its products, along with descriptive adjectives to entice customers to make purchases. These aren’t normal product descriptions: They paint a vivid picture and persuade customers as to why they should shop at Trader Joe’s.
Political Digital Media Spending in 2012 [INFOGRAPHIC]
From 2008, online spending is up 616 percent, from $22.2 million to $159.2 million. The infographic also compares Obama and Romney’s social stats: While the president has 20.9 million followers on Twitter and 30.8 million likes on Facebook, Romney has 1.5 million followers and 9.5 million likes on Facebook.
She writes, “To have the real opportunity to create solid, long-term direct client and quality business referrals in LinkedIn, you need a personal brand, a value, a mission, ethics, and a real commitment to delivering value to your LinkedIn connects.”
Some steps to building up a LinkedIn presence include putting up a “summary that goes beyond your resume,” forging ongoing recommendations from clients, and creating interesting content with blog posts, videos, and PDF’s.
Content Marketing and the Triple Play
Content Marketing Institute’s Ellen Valentine combines sports and content marketing in her new piece about how brands can become triple threats.
She writes, the “’content triple play’ means thinking about the pieces of content you’re creating and spinning off two other iterations, by repurposing and/or repackaging that content.”
Marketers need to figure out the format (webinars, videos, white papers), the channel (mobile, email, social media), and the buying cycle phase (interested, educated, lapsed). Brands should determine where customers are on the Internet and how to reach them. They need a grasp on the sales stage and that will help when it comes to pinpointing what content to create.
She stresses that brands must uphold the same standards that traditional publishers do: They should be truthful, cite sources, seek out the best sources to interview, look at opposing viewpoints, and carefully edit content, to name a few.
For B2B Marketers, Content Marketing is Excellent for Leads
Content marketing accounts for 51 percent of lead generation, followed by brand awareness at 38 percent, thought leadership at 34 percent, and sales at 29 percent, according to the study.
In addition, “In terms of the specific content B2B marketers prefer, social media was named as the most important, followed by articles, e-newsletters, white papers and blogs and several other digital or online types or methods.”