3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
Streaming video, influencer marketing, and virtual reality are quickly changing the way marketers build bonds with consumers.
The Content Strategist
Net-a-Porter
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Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
7 Brands With Print Magazines That Are Actually Awesome
Forget what you see on Snapchat and Instagram. The best branded content on Earth comes in the form of print magazines full of great photography and writing.
GOOD Magazine and the Print Pub Renaissance
Print is back. Well, sort of.
Content Marketing Catchup: The Best Branded Content of 2014, How to Woo Legal, and More Must-Reads
Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
The Best Branded Content of July
Upstart brand publishers may be just noticing something the rest of the media world has known for a long time: Audiences tend to dwindle in July and August as vacation season sets in. In July, a few brands decided to drum up some attention by significantly doubling down.
5 Reasons Print Is Making a Comeback
Everyone loves a comeback story, and this year's underdog media tale may star an unlikely protagonist: print magazines. So how is this new wave of publishers making print work so well? Here are a few ways they're innovating for the modern age.
Will All Content Soon Be Shoppable?
From Net-a-Porter to Refinery29, the worlds of publishing and commerce have been copying off each other's homework for a couple of years now. But with mulu pushing shoppable content to new heights, the Washington Post moving toward a downright Amazonian distribution model, and dozens of other experiments in the works, the commercification of content is quickly accelerating.