As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
The Content Strategist
Net-a-Porter
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Porter: The Brand Mag That’ll Eat Vogue’s Lunch
Luxury online retailer Net-a-Porter just released the first issue of its glossy new print mag, Porter, and it might just be the most impressive and ambitious brand publication ever.
Shopbop Deepens Its Book: Enriching Content Doesn’t Mean a Remake
The online store now features a new emphasis on editorial content -- but we're not talking about words, really.
5 Fashion Companies That are Crushing it With Content
5 fashion companies that are using content across platforms and re-defining what it is to be a fashion brand.