Drake Is Thirsty, and Sprite Wants Everyone to Know It
Sprite returns to its hip-hop roots—and nails it.
The Content Strategist
Sprite returns to its hip-hop roots—and nails it.
Usually when a piece of satire hits way too close to home for me, it involves marketing bros or a crippling addiction to fantasy football in some way. But this one involves paid media, which might be even worse. Content analytics platform Conductor hit the mark with the spoof below on paid media, imagining it through the lens of…
I’ve got to be honest: I did not think expect to start this week by writing about a 90-second branded video from Audi that contains multiple sex-toy jokes. But here we are. In a surprising piece of Valentine’s Day content, Audi got SNL’s Vanessa Beyer to star in a video where she channels Ana Steele…
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.