The Content Strategist
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
What will your verse be? It's the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that's wholly centered on consumers and is woven into Apple's commerce platform.
Here's what you missed while running down Broadway painted red, white and blue, celebrating a bizarrely successful 1-0 USMNT loss to Germany.
"The idea of writing a press release—for me—feels like the worst thing imaginable. I'd rather be able to tell an interesting story." Those are the words of Ben Tamblyn, Manager of Storytelling at Microsoft and the man behind Microsoft Stories, one of the most impressive long-form brand storytelling projects we've seen. At last week's Contently Summit, Tamblyn joined Carrie Parker, VP of Content Innovation at American Express, to discuss how to create truly engaging brand stories and measuring their impact.
At Contently, we've been huge fans of Microsoft Stories, the site launched by the tech giant late last year to tell engrossing, beautiful, long-form narratives about the work going on inside the company. They're all written by one incredibly prolific writer — Jennifer Warnick. We asked Warnick to take us inside the world of Microsoft Stories. She did not disappoint.
