The Content Strategist
In this report, we examine how flawed metrics came to dominate the media world, and how a growing movement has emerged to replace them with superior indicators of success.
Death to pageviews, wisdom from The Oatmeal, and the best of content marketing this week.
If Mark Zuckerberg is a landlord, then Upworthy, one of his most popular publishing tenants, just got kicked to the curb. But like any feisty New Yorker, they're fighting back.
After making a massive splash on YouTube, the shaving start-up has spent the past few months advertising on TV. Here's why the medium is still relevant even to a 21st-century company.
Download Contently’s new ebook, “The New World of Content Measurement: why existing metrics are flawed (and how to fix them)” below.
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.
