Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics
What are your go-to content marketing metrics?
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4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch
There's a big difference between data and insights.
Video Measurement Is Broken. Here’s How to Fix It
Before video content can take over the internet, publishers and marketers need to figure out how to measure their success on different platforms.
How to Fix a Broken Lead Nurturing Strategy
You wouldn't ask someone to marry you on a first date. So why would you advertise your product to prospects before they show interest?
Why the Publishing World Needs Humane Design
Publishers and readers suffer from a vicious cycle, and only a widespread focus on humane design can help them get out of it.
4 Questions You Need to Answer Before You Create a Content Plan
In this guide, we'll show you how to think about your objectives, audience, market, and resources before you dive into developing a content plan.
Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
A 106-year-old B2B trade association is now on the cutting edge of the content marketing revolution.
This Month in Data Science: How Is Content Changing Over Time?
Brands traditionally create more blog posts than downloadable or multimedia content. According to our data, they shouldn't.
Do Content Marketers Need Editorial Independence?
Dissecting the delicate balance between protecting your brand and creating interesting content.