Snack Puppet Masters, YouTube Smarts, Silly Marketing Mistakes
From an advertising standpoint, snack foods have many faces. They're cheesy, healthy, family-friendly, satisfying, and awesome.
The Content Strategist
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GE’s ‘Hey Girl’ Pinterest Shows Why Brands Should Think Like Bloggers
When it comes to social content, it’s never a bad idea to stop thinking like a brand and start thinking like a blogger.
Channeling Memes for Content [VIDEO]
EE, a European broadband firm, is the latest company to appropriate an Internet meme for marketing.
Inside Bleacher Report, Datsun Returns, Mad Magazine’s Awesome Map
SF Weekly has details on the way Bleacher Report stories are created, and it isn't always pretty, but it is big business.
McKayla Maroney Scowl Meme: The Unpredictable Life of Viral Content
For many brands, creating viral content is considered marketing gold. But it can also have unintended consequences.