5 Dimensions of Loved Business Brands
Is it possible to combine profitability with good old fashioned fun? Absolutely. Here's how the most loved B2B brands are wooing their leads.
The Content Strategist
Marketing and Advertising
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How to Use the Crowd to Drive a Content Marketing Campaign
When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.
Does Print Media Carry Certain Advantages Over Digital?
Forbes suggests that print still has its benefits.
Social Media and the Question of ROI [INFOGRAPHIC]
Since social media is a fairly new marketing technique, companies often aren't sure what to make of it or how it fits into their overall business plans.
7 Tips for Making Email Calls to Action Work
Email marketing is an essential component for a killer content marketing strategy because it allows one-one-one communication with customers.
Determining ROI from Social Media Campaigns [Infographic]
Ever since social media gained footing among marketers, the question of how to get a legitimate return on investment has been debated.
Elements of a Strong Content Marketing Campaign [INFOGRAPHIC]
Strong content marketing includes insight and meaningful analysis, interesting and original information, and the right tracking.
Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
Content Promotion Strategy 101
Brands need a clear understanding of how to get stories seen, spread, and shared. To do so, they must define and measure results, strengths and weaknesses.