Determining ROI from Social Media Campaigns [Infographic]
Ever since social media gained footing among marketers, the question of how to get a legitimate return on investment has been debated.
So far, social media has been regarded as a tool for impacting campaigns rather than directly influencing sales.
A majority of marketers, 64 percent, believe that “social marketing is a promising tactic that will eventually produce ROI,” according to an infographic from Pagemode and a study by Marketing Sherpa.
A survey by Chief Marketer found that 60 percent of marketers measure their social media achievements in terms of likes and followers and 39 percent through sharing, forwarding, and retweeting branded content on Twitter.
Pagemodo suggests measuring social media sites separately, tracking how many site visitors become customers, and seeing how customers and visitors respond to certain content.
Before trying to find out any ROI, marketers need to determine why they are measuring certain aspects of social media campaigns. Benchmarks must be set, and goals should established.