Marketing

What Are Content Marketing Platforms and Why You Need One

<p>A content marketing platform (CMP) is an online software solution that allows businesses and marketers to collaborate across teams to strategize and streamline their content marketing processes. </p><p>I know what you’re thinking: That sounds a lot like a content management system (CMS). Sure, they both deal with content creation, but they serve different purposes in the overall content lifecycle. Here’s a quick breakdown of their differences.</p>

June 12, 2024 · Cari Thompson

How a Common Content Strategy Unites Marketing’s Different Natures

Too much time spent picking the low-hanging fruit means less time watering the tree. Eventually the tree stops growing.

July 15, 2019 · Giuseppe Caltabiano

Are Your Internal Comms Doing Enough for Your Brand?

Rallying the troops with branded internal content will only increase brand awareness outside your office.

July 23, 2018 · Emily Gaudette

How Agile Thinking Can Transform Your Content Marketing

Marrying content marketing to more traditional marketing functions sounds simple enough... until you try it.

October 25, 2016 · Sam Slaughter

What Role Should Facebook Play in Your Marketing?

Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.

January 4, 2016 · Dillon Baker

Infographic: The Beginner’s Guide to YouTube Advertising

Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable… 

February 10, 2015 · Amanda Walgrove

Want to Dominate Pinterest? Follow These 6 Tips

Mei Pak, founder of Tiny Hands, a super-small business making big noise with its food jewelry, shares what works for her business on Pinterest, a platform that is just beginning to realize its earning potential.

July 17, 2014 · Holden Page

How to Be a Marketer, According to Stock Photography

Joining a marketing team can be intimidating. You’re supposed to help your clients get more paying customers. What happens if you fail? Understandably, you feel a little out of your comfort zone—you were a humanities major, after all. Luckily, with every problem comes a solution. And the solution to your problem is easy—you just need to look at some stock photography.

July 7, 2014 · Jillian Richardson

4 Ways Brand Publishers Can Deal With Haters

For every 100 people who love your brand's content, without fail, one sourpuss will have something negative to say. And no matter how hard you try to make everyone happy, you won't be able to stymie those haters.

April 2, 2014 · Ritika Puri