3 Tips for Dominating SlideShare
"Let's make a SlideShare!" is becoming a common refrain for brands across the globe. Especially those in the B2B space.
The Content Strategist
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Content Catchup: WeHeartIt, Jelly, and Other Trends You Need to Be Up On
Do you really need to read any more articles about the Super Bowl or State of the Union Address? Read these articles instead. They'll make you feel super smart.
Google Has Taught Us What A Product Placement Disaster Looks Like
"The Internship," a mediocre movie that turned into a terrible movie when Google got overly involved with its brand placement, is a lesson to the whole industry.
Emerging Market Lessons From The Mobile World
Mobile marketers have been all about emerging markets for some time now. Here's what the broader marketing world can learn from them.
So, How Long Will This #HashtagMarketingCraze Last?
For brands, campaign slogans increasingly need to be short, quippy, and preceded by a pound symbol to up their social media quotient. Is this a fad or a lasting trend in marketing?
What Journalists Can Learn From Content Marketers: Q&A With Erin Scottberg
Technology creates new ways to "surface data, explain information, distribute content and engage readers," says Erin Scottberg, who spoke with The Content Strategist about the changing content marketing space.
How Market Research Is Flawed – and Content Can Replace It
Our biggest challenge as content marketers is to think about the environment in which people share information.
Creating B2B Content that Actually Rocks [INFOGRAPHIC]
A look into the nuts and bolts of a strong B2B content strategy. Is the investment worth it for your brand (and are you doing it right)?
Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
Mobile devices will facilitate a quarter of all online sales by 2017 — and approximately three-fourths of these sales will come from tablets.