Topshop Looks to Drive Sales with Bosworth Music Video [VIDEO]
Clothing store Topshop has released a music video starring Kate Bosworth as part of a new campaign for the holidays.
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How TV and Film Industries Are Adapting Online
As social media and online platforms change how we view television and movies, networks and studios are trying to adapt.
Current TV Tweets Convention On Air, iPhone News Browser, Jetsetter Soars
Current TV, co-founded by Al Gore, will be showing a Twitter feed on half of the screen when they air the conventions, reports AdAge.
How iTunes Keeps the Beat Jumping on Facebook
Like all things Apple, the iTunes page is design-oriented, despite the constraints of Facebook's Timeline format.
BuzzFeed Bucks Banner Ads, Rolling Stone’s App, Google’s Travel Plans
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Let's talk about Youth Turning to YouTube to Listen to Music and Cosmo’s Iconic Editor.
iTunes Tweets the Right Notes with Orchestrated Content
It’s challenging to run an engaging set of Twitter accounts for a brand whose product is heard, not seen.
Does Free Content Equal Cheap Content?
If content is good enough, it's assumed audiences will pay for it. However, a look at the music industry might suggest otherwise.
The Top Brands Worldwide on Facebook [INFOGRAPHIC]
In America, there are 157 million people on Facebook, while globally, 901 million use it, according to a new infographic by SocialBakers.
Forecasting The Future – A Strategic Imperative
Everyone knows that things change, but the most successful companies seem to know what is going to change before anyone else. Does that make their leaders visionaries with a crystal ball? Most likely not. In most cases, the companies that are able to anticipate the future are led by strategic thinkers who have taken the…