Magzter’s Quick Rise, Slim-Fast’s Fine Line, Reputation Management
Based in Asia, this cloud-based, cross-platform app has already attracted 7 million users — and is now adding 1 million new users per month.
The Content Strategist
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How to Use Local Stories to Drive Engagement
Can brands and media outlets make local content work? At NPR Digital Services, writers Eric Athas and Teresa Gorman researched that exact question.
7 Tips for Making Email Calls to Action Work
Email marketing is an essential component for a killer content marketing strategy because it allows one-one-one communication with customers.
Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
Social Media Hasn’t Killed the Newsletter Star
Social media may seem like it can do it all for marketers, but email newsletters remain a top way to reach out to customers.
Social Media Can Turbocharge Email Marketing
For marketers to make the most of email campaigns, they need to use social media pages to enhance consumer relationships.
The Best Marketing Is Still Local
Globalization and the spread of social media has put new pressures on marketers go local to get their message out. By tailoring their content to specific communities, marketers believe they will have more success, according to a new survey.
What Has Deterred Your Digital Strategy?
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…