Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
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Apple Is Going Hollywood. What Does That Mean for Marketers?
The most profitable company in history now wants to make TV shows—and own everything you watch them on.
The Explosive Growth of Online Video, in 5 Charts
Online video has overtaken social media, and more charts that'll make you look smart on Twitter.
Brian Grazer and Ron Howard Are Making a TV Series for GE
Science, tech, and Ron Howard are coming to National Geographic—all in the name of GE.
The Best Branded Content of March
In March, the brand magazine made a big comeback.
Can Vessel Dominate Digital Video With Its Unusual New Revenue Model?
Is Vessel crazy enough to take on YouTube, Netflix, Facebook, and Hulu all at once?
Xbox Dives Into Original Content With a ‘Bastion of Bro-Fueled Debauchery’
Starting this month, Xbox will roll out the first of its Xbox Originals, exclusive to subscribers of the Xbox Live network. The new comedy series, East of Exurbia, is just one piece of Microsoft’s planned adventures into the competitive, and potentially lucrative, world of streaming television.
Chipotle Said, ‘No, We Want a Cow to Explode’: An Interview With the Men Behind ‘Farmed and Dangerous’
It all starts with an exploding cow and a viral video—not a flash of the Chipotle brand name. “Farmed and Dangerous” premiered on Hulu in February, marking Chipotle’s foray into longform entertainment. While the content may be branded, it plays like a mainstream TV show, thanks in part to Daniel Rosenberg and Tim Piper, co-founders of branded…
Has Chipotle Reinvented the Soap Opera?
"Farmed and Dangerous" tells the story of fictional agricultural giant, Animoil, which produces a new petroleum-based animal feed called PetroPellet that seemingly has the deleterious side effect of making cows explode.