The Content Strategist
The latest how-to guides in social media, content marketing, blogging, and content design. Complete with the latest tips and step-by-steps, these guides are go-to resources for the ever-curious content strategist.
What do you wish you would have known when you started blogging?
Writing for the web means creating content that is easy to skim and digest. Here are five tips to make your blog posts easier to read.
One career strategy expert's advice on how to receive inbound LinkedIn recommendations without soliciting them.
It’s tempting to define your voice as something you know a lot about or something related to your job, but your true voice is already defined. You just have to find it.
If your business is focused on content marketing, SlideShare presents the perfect opportunity to share your company's reports and presentations.
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms. But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones. Our favorite platform partnership is the Twitter-Tumblr-Content approach.…
Copyblogger is an amazing resource for any content creator. Brian Clark, the site’s founder, focuses on three main ideas: 1. Great content that is designed to spread. 2. An understanding of how social media works and changes. 3. Real relationships with those who can help get the word out. Clark is not just good at providing useful information,…
The newest kid on the social media block, Google +, is becoming the go-to option for many thought leaders in the tech and marketing worlds. Early adopters on the Google + network can reap the benefits of reaching some of the most active readers and speaking in a forum with relatively little marketing noise. As of…
The most forward-thinking e-commerce companies today view their blogs as extensions of their core offerings and use them to drive massive traffic and sales of their products. There is no one-size-fits-all advice that makes awesome e-commerce blogs. But there are shared traits that today’s successful Internet businesses employ. (If you’re still unsure why you should…
