The Content Strategist

How To

The latest how-to guides in social media, content marketing, blogging, and content design. Complete with the latest tips and step-by-steps, these guides are go-to resources for the ever-curious content strategist.

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5 Steps to Creating Killer Infographics

Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…

September 21, 2011 · Susan Johnston Taylor

How To Never Run Out of Blog Post Ideas

If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…

September 20, 2011 · Shane Snow

How To Make Your Blog Posts As Shareable As Mashable’s

Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…

September 1, 2011 · Dani Fankhauser

How To Write Traffic-Gobbling Headlines Like Huffington Post

When another site does a weekly round-up highlight of your best headlines, it’s safe to say you’ve mastered the art of headline writing. Over the past few years, Huffington Post has developed a reputation for its headlines, including such recent zingers as “Dennis Kucinich Invokes Legalization Of Marijuana With Arab Spring At Hempfest” and “Lion’s Mane…

August 26, 2011 · Jennifer Gregory