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The Content Strategist

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5 Creative Ways to Recycle Your Visual Content

Editors, marketers and content strategists put so much time and effort in creating visual content, yet when it comes to using it, it’s often a one-and-done affair. They publish it, then let it languish.

April 23, 2014 · Lisa Hoover McGreevy

The Best Branded Content of 2014 So Far

I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.

April 18, 2014 · Joe Lazer

Hootsuite Scores a Real-Time Win With ‘Game of Thrones’ Spoof

Brands love the idea of hijacking real-time cultural events, such as last night’s much-hyped Season 4 premiere of Game of Thrones. But that can often go … not well. That’s why it’s so refreshing when you see a timely piece of branded content that totally nails it.

April 7, 2014 · Jenny Bourne

Google Dreams of a Bot That Will
Take Over Your Brand’s Twitter.
Should You Let It?

In his new book, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk equates social media marketing with boxing. Everyone wants to land a big right hook heard ’round the world, but that only works if you’ve set yourself up with a series of strategic (and content-rich) jabs. Of course, all that jabbing tires marketers out, and… 

December 23, 2013 · Contently

Stay On Track With Your Editorial Calendar

Search Engine Watch ran a great piece the other day on How To Stay On Top Of Your  Editorial Calendars. We’re big believers in the benefits of digital content editorialcalendars as well – check out our handy guide here for a good intro – but these add-ons to stay on track! WordPress Editorial Calendar Plugin: This gives… 

January 17, 2012 · Lexi Lewtan