The Story Funnel-Matrix: Create Better Content With This Simple Diagram
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.
The Content Strategist
Groupon
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8 Great Unsubscribe Pages That Will Make You Love Email Again
As these brands have shown with their great unsubscribe pages, don’t be afraid to resort to humor, puppies, and excessive guilt to get your audience back.
Elizabeth Spiers on Launching Media Brands
Spiers talks with TCS about creating strong content, writing fiction and navigating the grey areas between journalism and brand writing.
The Onion Counters Hack, Twitter’s Media Power, 9 Predictions
By now, you've probably heard that the Onion's Twitter account was hijacked by a Syrian hacker group last week. What did they do about it?
Which Brand Will Step Up and Grab the Tribune Papers?
Is it time for a brand to swoop in and become a true publisher and media baron?
The Art and Science of How Techmeme Curates News
What's the right relationship between algorithms and human curators when it comes to publishing stories?
Email Is Still a Great Marketing Tool Despite the Bad Press
Email marketing is a great addition to any content strategy, but challenges remain.
Finding a Smarter Way to Market Discounts
To marketers, offering daily deals via email may seem like a great way to gain leads and increase sales, but it could backfire.
E-commerce Holds Challenges for Traditional Media
Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.