Target’s Tough Sell, Google Cracks Down, Product-Market Fits
This retail giant shares a valuable content marketing lesson — stop pitching your products, and focus on solving your customers' problems instead.
The Content Strategist
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5 Lessons For Casting a Great Source
Casting a great source into your story is one of the ultimate tricks of the journalism trade.
Magzter’s Quick Rise, Slim-Fast’s Fine Line, Reputation Management
Based in Asia, this cloud-based, cross-platform app has already attracted 7 million users — and is now adding 1 million new users per month.
Prankvertising, Facebook Loses Teens, Shoestring Marketing
Marketing stunts are nothing new, but recently, brands have been taking this tactic to a new level.
The Secret Behind Why Pinterest Is from Venus
The received wisdom is that Pinterest is for women. Statistics support this, but does that tell the whole story?
NYT’s New Look, Google Reader’s Death, Matchmaking for Journalists
It's hard to believe that the NYT's last redesign was in 2006 (when smartphones barely existed).
Why YouTube Capture Raises the Bar [VIDEO]
YouTube, already a giant in the content game, is laying the path for the next wave of the video explosion. Enter: YouTube Capture.
Which Brand Will Step Up and Grab the Tribune Papers?
Is it time for a brand to swoop in and become a true publisher and media baron?
Instagram Brand Engagement, Content Marketing Keywords, The Dish’s Paywall
Instagram is seeing more brand engagement on the site.