The Content Strategist
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
If you live in a busy city, more than likely you're being pegged by ads as someone you're not.
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
A Google engineer has taken on sponsored content's transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector. It's drumming up a fair amount of buzz in the media world already.
As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
