The Content Strategist
Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life easier: Data. Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to…
Marketers want that one metric that tells them everything. But the future of content measurement looks much more complex than that.
On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you're a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy.
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."
Baer, expert marketer, social media specialist, and author, told The Content Strategist what he thinks the future holds for the industry.
The best ways to get a name out there include link building, starting conversations on social media platforms, blogging, and tracking.
Blog posts can take on a life of their own. Sometimes, it's a second life.
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
