The Content Strategist
A blog with good information, clear writing and solid promotion does you no good if it doesn’t reach the right audience. The wrong audience for your site isn’t likely to produce horrific results, but it might create one of the worst possible outcomes for your business … nothing at all. Here are five things to…
The most forward-thinking e-commerce companies today view their blogs as extensions of their core offerings and use them to drive massive traffic and sales of their products. There is no one-size-fits-all advice that makes awesome e-commerce blogs. But there are shared traits that today’s successful Internet businesses employ. (If you’re still unsure why you should…
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
