Tag:

General Electric

This Content Campaign Increased Applications to Work at GE by 800 Percent

B2B

This Content Campaign Increased Applications to Work at GE by 800 Percent

By Joe Lazer
GE’s Crazy, Experimental Podcast Is ‘Serial’ for Coders

Brands

GE’s Crazy, Experimental Podcast Is ‘Serial’ for Coders

By Celine Roque
State of Content Marketing: B2B Tech

B2B

State of Content Marketing: B2B Tech

By Amanda Walgrove
Brian Grazer and Ron Howard Are Making a TV Series for GE

Brands

Brian Grazer and Ron Howard Are Making a TV Series for GE

By Amanda Walgrove
Inside Smart USA’s Brilliant ‘Edutainment’ Strategy

B2C

Inside Smart USA’s Brilliant ‘Edutainment’ Strategy

By Tessa Wegert
Why Starbucks Is Trying to Launch a Media Company

Brands

Why Starbucks Is Trying to Launch a Media Company

By Aaron Taube
What Ad Buyers Still Don’t Get About Sponsored Content

B2B

What Ad Buyers Still Don’t Get About Sponsored Content

By Aaron Taube
And the Trippiest Marketing Campaign Ideas Goes to: Totino’s Pizza Rolls

Brands

And the Trippiest Marketing Campaign Ideas Goes to: Totino’s Pizza Rolls

By Jillian Richardson
‘Traditional Marketing Is Broken,’ Declares Richard Edelman

Brands

‘Traditional Marketing Is Broken,’ Declares Richard Edelman

By Shane Snow