A Copywriter’s Breakthrough, Tumblr’s New Revenue Stream, Ad Stereotypes
After 16 years of ad agency life, copywriter Matt Bull took a leap of faith in himself to pursue the path of self-employment.
The Content Strategist
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UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
User experience and revenue are two equal forces that are sometimes at odds.
BuzzFeed’s Classroom, Awesome Craigslist Ads, Stand Out in a Crowd
BuzzFeed has launched a one-of-a-kind program to train agencies to become master storytellers.
Small Mighty Web Traffic, Experimental Ads, Facebook’s Risky Business
If you're a content marketer, web publisher, or big brand, it's invaluable that you look at your analytics in terms of people – not pageviews or numbers.
Facebook Beyond Ads, New Moves for NY Times, Behind Bad Designs
New studies are linking the social media giant to more prevalent social causes — public health.
LinkedIn’s Media Powerhouse, Content Wins, Lessons from Journalists
It's no secret that LinkedIn is positioning its platform as a content powerhouse.
Data-Driven Content, Risky Investments, Tablet vs. Mobile
Outbrain has added a data-driven dimension to content marketing with its most recently startup buy.