The Biggest Mistake Marketers Make When Working With Freelance Writers
Brands are often far too quick to embrace their inner Donald and scream, "You're fired!"
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Why You Need Technology to Find the Right Creative Talent
There are so many freelancers out there, but that doesn't mean finding the right talent needs to be difficult.
Study: 3 Freelancing Trends Marketers Need to Know About
Our new study, "The State of Freelancing in 2015," shows why it's so crucial for marketers to value their freelance talent.
See Which Brands Freelance Creatives Would Give Up Their Freedom to Work For
As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
Content Marketing Catchup: The Sponsored Content Debate, the Storytelling Arms Race, and More Must-Read Stories
Here's what you missed while running down Broadway painted red, white and blue, celebrating a bizarrely successful 1-0 USMNT loss to Germany.
Strategist Six: This Week’s Top Stories, Like the ‘Hot Hockey Wives’ Problem
Content folks face a tough quandary; you need to read voraciously to write effectively, but then you look up to realize that you’ve spent the entire morning working through the backlogs of Slate’s Dear Prudence and probably should have been doing something else. Like reading these six stories from around the web. Check it: This…
Paying Talent Upon Submission: A New Weapon in the Brand Publishing Arms Race
There’s a battle for storytelling talent coming. Today Contently announces a new initiative to fortify such talent: From now forward, freelancers who work with clients on Contently will be paid immediately when they submit their work — a huge departure from the industry standard of paying freelancers weeks or months after work is approved. This move is…
Lenovo’s BuzzFeed Campaign, Facebook Pages-only Stream, Freelancers Gain
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."
Lessons from Obama, Facebook Goes to the Dogs, Blogging and Swearing
Todd Wasserman of Mashable writes about the lessons that marketers can learn from President Obama's second term win Tuesday.