5 Smart Ways Brands Can Get More Value From Freelancers
Transparency is ultimately a timesaver.
The Content Strategist
Transparency is ultimately a timesaver.
"Most people engage with brands they feel are genuine in their messaging, so to be honest, I don't know why rejecting stock photography is a new idea."
Today's content marketers have to wear a number of hats, but there's only so much they can do on their own.
Building a great publication requires a lot of time and money. As brands invest more in content marketing, the right freelancers can help them save both.
Contently's talent team used to spent most of its time sifting through freelance portfolios. Now, we're using smarter analytics to make brands better publishers.
Since luck will only get you so far, here's why infographics, workflows, and downloadable content could lift your content strategy in 2017.
Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn't have to worry.
An appliance company wants a blog like Vice? Not a problem.
“We hired a lot of media, took a lot of people who were previously storytellers, turned them into marketers."