The Content Strategist
As a buzzword, "native advertising" is a baby. Before Fred Wilson broke out the term at OMMA Global three years ago, it was as foreign a term to many people in the media and marketing as #YOLO. (Oh, how times have changed.)
There may have been some things you missed over Memorial Day Weekend: the chance to partake in three days of debauchery on Fire Island; that Instagram of your boss doing tequila shots on the boardwalk at 11 AM that he smartly deleted the next day; and the latest and greatest from the wild world of content marketing.
Fred Wilson, New York City-based venture capitalist and blogger, envisions a world where older generations of marketers eventually give way to young marketers who intuitively understand that you need to constantly produce engaging content to win an audience.
Why The Content Strategist asks questions at the end of posts instead of inviting comments.
This past July, former Myspace President Tom Anderson framed a profound question for bloggers and content marketers: what is the best strategy for building an audience? Should we expect people to seek us out on our own blogs, or should we leverage our talents via mainstream media and established distribution channels? To explore this topic, Anderson’s…
