Inauthentic Twitter Followers, Fake Likes and False Hits
Popularity on social media sites isn't always earned. Sometimes it's bought and faked.
The Content Strategist
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Grey Poupon Plays Elitist, Klout’s Bad Rap, iPhone 5 Frenzy
Even the internet can be a snob sometimes. Grey Poupon's Facebook app will "scan" you to decide if you're worthy of being its friend.
Social Media Can Generate Strong Story Ideas
How to scout out social media sites to find the next big content idea.
Why Obama Chose Reddit Over Twitter, Facebook
President Barack Obama made a quiet kind of history on Aug. 29, when he sat down for a live public chat via Reddit.com.
Recession-Proof Brands, Walking Dead Milestone, Coke Hits 50 Million Fans
Landor's Breakaway Brands study highlights the companies that have grown over the past three years, despite the challenge of a recession.
Ann Romney’s Social Effect, Advertising’s New Breed, ‘Liking’ Defeat
Facebook has what might be the only solid look at the breakdown of social chatter during Ann Romney's RNC speech.
Brazil’s Facebook It Girl, Obama Rocks Reddit, Tweet for an Audi
Ad Week reports on how ad student Ricky Lopes created the highly-popular Facebook character from a '70s toothpick advertisement.
Kobe Bryant’s Incredible Facebook Campaign
In the past two months, Kobe’s official Facebook fan page has racked up more than 13.5 million new likes.
Copyblogger’s Simone on How to Save Your Soul in Marketing [INTERVIEW]
She explains how "great content solves real problems and becomes a trusted resource."