What Role Should Facebook Play in Your Marketing?
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.
The Content Strategist
Facebook marketing
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‘LOL’ Is Dead: The Marketer’s Guide to Online Laughter, in 7 Charts
Dear brands: You're probably laughing all wrong.
3 Ways Facebook Instant Articles Will Be Big for Brands
Let's look at two ways Facebook Instant Articles will impact brands very soon—and wildly speculate about a big possibility.
What Facebook’s Algorithm Change Means for Brands, Publishers, and the Future of Media
Everyone spent this week freaking out about 'Mobilegeddon,' but another much more unexpected algorithm change might prove far more painful for brands and publisher's alike.
Study: Video Posts Are the Key to Doubling Your Organic Reach on Facebook
Despite Facebook's confusing and constantly changing algorithm, all hope is not lost.
Facebook’s Reach Is Terrible, but You’re Crazy if You Delete Your Page
Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either.
5 Key Things Marketers Need to Know About Facebook Cinemagraphs
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
This Chart Reveals Just How Important Facebook Really Is for Content Marketers
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
10 More Charts That Are Changing Content Marketing
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.