Infographic: Here’s Why Influencer Marketing Works for Brands
Influencer marketing is a popular buzzword. Here's the science behind why it works for brands from Peet's Coffee to Smashbox Cosmetics.
The Content Strategist
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Why Adblockers Should Scare the Shit Out of the Media World
The biggest thing to hit the Internet since cats, porn, and Ryan Gosling.
3 Big-Data Challenges Marketers Need to Tackle Head-On
Big data may now have its own rap video, but that doesn't mean it isn't freaking terrifying.
The Explosive Growth of Online Video, in 5 Charts
Online video has overtaken social media, and more charts that'll make you look smart on Twitter.
Dollar Shave Club Wants to Keep You Reading on the Toilet
Fresh content? Sharp stories? A smooth strategy? Meet the startup whose editorial inspires all the puns.
25 Stats Content Marketers Need to Know
Take in the numbers, ye content marketing nerds, and rejoice.
In One Chart, the Story of How Facebook Came to Take Over the Media and Marketing Worlds
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
Programmatic: Native Ads’ Biggest Hope and Threat
When it comes to buying and selling digital advertisements, upfront decisions no longer have to be made with lowball glasses of scotch.