Why Your B2B Team Is Investing Too Much in Mobile
Judging by the headlines, companies risk falling behind if they don't go all in on mobile. But in the B2B space, that narrative is a giant misconception.
The Content Strategist
eMarketer
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Less Than Half of Baby Boomers Like Seeing Diversity in Ads
While Americans have become more open-minded on race and gender over time, it's clear that not everyone likes to see different types of people in commercials.
Here’s How People Avoid Watching Pre-Roll Videos
If a majority of users are skipping pre-roll videos, it's time for brands to take a different approach.
Who Will Win the War for TV Ad Dollars?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
25 Stats That Show How Marketing Is Changing
In with chat apps, out with display ads.
6 Social Advertising Trends That Will Shape 2016
Instagram tops Twitter, messaging apps dominate, and four more marketing trends that will shape next year.
13 Stats That Should Thrill CMOs
Here's why content marketers have reason to be bullish.
Apple Is Going Hollywood. What Does That Mean for Marketers?
The most profitable company in history now wants to make TV shows—and own everything you watch them on.
5 Stats That Prove Great Content Is the Key to Great SEO
If you're still keyword stuffing, I have tickets to a 98 Degrees concert I'd love to sell you.