How Do You Use Gated Content Without Pissing People Off?
Would you give us your email to read this piece? That's a question many marketers are grappling with these days, and there are no easy answers.
The Content Strategist
Email marketing
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Content Catchup: Crafting a Cross-Platform Brand Voice, The Mighty Ducks, and More Must-Reads
Cross-platform brand voice, The Mighty Ducks, SXSW, finance brands, and pop-ups all get their due in this week's content catchup.
Why Content Marketers Are Overcoming Their Fears and Learning to Love the Pop-Up
Most of us are suffering from post-traumatic pop-up disorder, which can cause us to miss out on an awesome audience-building opportunity.
Facebook’s Reach Is Terrible, but You’re Crazy if You Delete Your Page
Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either.
Infographic: How to Build a Loyal Audience for Your Company’s Content
Lately, I've been talking about why brands need to build loyal, owned audiences for their content so much that I feel like I'm turning into my mother, if my mother was obsessed with content marketing instead of skin cancer and mercury poisoning.
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate.
‘We Believe in Stories’: GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
How to Stand Out in Crowded Inboxes
Email marketing can either work wonders or flounder. And simply put, brands that get noticed in crowded inboxes grab their audiences by doing things differently. But that begs the question: How do you get your content to stand out in increasingly crowded inboxes?
7 Quick List-Building Tips From Email Marketing Masters
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.