Bahh! How Do We Solve Social Media ROI Measurement Holes?
Eloqua recently analyzed its clients' referral data, comparing traffic from social and email marketing tactics. Check out its findings.
The Content Strategist
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On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…