10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
The Content Strategist
Dell
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The Best Branded Content of April
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks.
How SXSW Interactive Became a Hotbed for Brand Marketing
For the five days of SXSWi each March, Austin has also become the center of the marketing universe.
What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
Dell’s New Native Ad on the Times Shows Just How Far Sponsored Content Has Come
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
Content Catchup: Native Ads’ Biggest Threat, Twitter’s Traffic Problem, and a TMNT Guide to Newsrooms
You're just now recovering from SXSW and realizing that the future of content does not involve drinking free Lonestars and wearing ridiculous glasses in a brand-sponsored photobooth. So what does the future of publishing actually look like?
Dell: Why We Chose Transparency and The Times
Dell's Managing Editor, Stephanie Losee, navigates the debate about sponsored content and assuaging suspicious readers.
‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native
A few days before Christmas, one of the smartest minds in journalism tweeted one of the most intriguing definitions of native advertising we’ve seen. Rosen, a renowned NYU journalism professor and author of the PressThink blog, sparked a lively debate with the tweet. Things got particularly scrappy with Jeff Jarvis. To Rosen, whether native advertising…