Survey Research: 6 Do’s and Don’ts for Content Marketers
Fascinating original research is at the core of great content marketing, but it's pretty damn easy to mess it up.
The Content Strategist
Data Journalism
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5 Companies Creating Dynamic Content With Their Own Data
These brands have figured out how to take raw data and create refined, engaging content.
5 Ways That Publishers Are Using Data to Transform the Way They Work
Data journalism is all the rage; for evidence of that, look no further than the fact that Columbia University’s Tow Center for Journalism devoted an entire conference to it this past Friday. But what impact is data actually having on the industry?
Data Journalism on a Shoestring Budget: 5 Easy Steps
“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.
Can Data Save Journalism? BuzzFeed, Vocativ, and The New York Times Weigh In
From hot digital upstarts to the media old-guard, a clear trend emerges: data is quickly changing the way journalists tell stories.
This Woman Turns Boring Datasets Into the World’s Most Fascinating Stories
Lisa Strausfeld's work has been praised by FastCompany and featured in the MoMA, and she has spent decades thinking about how to take datasets from seemingly dry topics — government and science, in particular — and make the information relatable and clear.