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Top Journalists Are Flocking to Brands. Here’s Why

Brands are luring away big names in journalism -- Newsweek's Dan Lyons and Melissa Lafsky Wall, Wired's Michael Copeland -- and these writers aren't churning out press releases; they're still telling stories.

February 19, 2014 · Natalie Burg

Tired of WordPress? Give Into Ghost

Ghost stands in stark contrast to the powerful yet bloated WordPress beast. It's cleaner and easier to use. But what can a system so minimal offer publishers and content creators?

February 19, 2014 · Karl Hodge

Brand Publishing Playbook: Making Energy Efficiency Sexy

For decades, getting homeowners to see the light when it comes to energy efficiency has been a knock-down, drag-out fight for utilities and non-profits. Rather than wrestling for the public's attention, Michigan Saves decided to take the fight where it belongs—inside customer homes.

February 14, 2014 · Natalie Burg

Porter: The Brand Mag That’ll Eat Vogue’s Lunch

Luxury online retailer Net-a-Porter just released the first issue of its glossy new print mag, Porter, and it might just be the most impressive and ambitious brand publication ever.

February 10, 2014 · Ella Riley-Adams

Are Brands Ready for Jelly?

What ultimately separates Jelly from visual networks like Instagram and Pinterest is a commitment to altruism. But can brands take advantage of the platform?

January 31, 2014 · Tessa Wegert