The Content Strategist
What makes readers come back for more? It's a question publishers have been asking for centuries, and Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code.
"BuzzFeed is like the porn industry in the '90s," says Brian Clark. "All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge."
When explaining how a brand newsroom works to your team of happy-go-getter Millennials, it may help to draw parallels to the Teenage Mutant Ninja Turtles. This is a metaphor and a guide. Cowabunga.
Brian Alvey, the Chief Scientist and Chairman at Ceros, talks with Contently CCO Shane Snow about how the nimble survive, and those fighting a publishing war from 10 years ago inevitably fail.
When it comes to buying and selling digital advertisements, upfront decisions no longer have to be made with lowball glasses of scotch.
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.
Prep for SXSW with Contently's guide to the 5 types of parties you'll go to down in Austin, from the Sales Brodown Throwdown to the Big Brand Boozefest.
South by Southwest is big on a lot of things. Startup swag. Taco trucks. Stalker apps. QR codes, which seem to gather in Austin like an extinct species attempting to repopulate. Oh, and buzzwords.
As Aristotle said, the roots of education are bitter, but the fruit is sweet. Well, what if the fruit is paid for by a large company that wants you to eat from their produce section?
