The Content Strategist
There are moments in time that can only be captured through the art form of oral history. Odysseus' journey home from Troy. Eminem's Eight Mile. The 2012 Burning Man Festival. The first six months of 2014 at Contently, when a scrappy startup changed the very nature of content, marketing, business, and the game of soccer itself. Enjoy.
Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content.
So content marketing was the game I wanted in on, and a few weeks ago, I joined Contently as Chief Revenue Officer. Why Contently?
Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
Editors, marketers and content strategists put so much time and effort in creating visual content, yet when it comes to using it, it’s often a one-and-done affair. They publish it, then let it languish.
As interest in content marketing swelled over the past few years, old-schoolers have struggled with the urge to turn out thinly disguised advertorials, or to spike helpful content with vinegary product placement. Transparency is something they have tried to avoid.
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
Let’s be frank. Too many news organizations treat freelancers like garbage. Not all, and probably not most, but too many.
So how did Syfy create a social media tornado that’s lasted long after the initial storm of press passed? Let’s take a look.
