Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?
Do the brands that use programattic risk undermining the "native" aspects that made sponsored content appealing in the first place?
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What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…
How to Build an Amazing Content Marketing Machine for Half a Million Bucks
Give our VP of content $500K, and he'll give you the world.
The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
Why Your Brand Needs an Editor
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
5 Lessons From Publishing Over 1000 Stories This Year
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
35 Content Marketing Stats You Need to Know
Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.
3 Key Takeaways From the ‘Content Platform Showdown’
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.