The Content Strategist
So Hubspot posed an interesting task for content marketers on their blog yesterday – “Newsjack” – or help crowdsource the original content journalists need with your brand (not in a promotional stance, but with your context). You will be rewarded, the claim, in stellar public exposure. ”If you are clever enough to react to breaking news very quickly,…
Brands are starting to use music platforms like Spotify and Rdio for creative branding and ad opportunities, according to Post Advertising. It should be on any experimental brand’s mind, they declare – because “every popular music app has experienced an explosion in new sign ups,” and “Facebook made recording, tracking and sharing listening habits simple…
So Google’s newest algorithmic changes actually reward content writers who are continually providing fresh, high quality content. High fives all around! The Content Marketing Institute wrote a great list of how to make sure your work maintains these new standards. The list includes some really solid tips, including: Organize your inspiration Add spontaneity to your…
So Search Engine Watch asked an interesting question today – how is Siri affecting the latest on search and the way your content is found? Some of their thoughts – If a user includes “where”, give them the local results. If “how” is included, leverage some of your educational content that has most likely been…
According to a recent Poynter article, A TV news team in Connecticut is running a contest this month on its Facebook page, where visitors who click the page’s “like” button can enter a drawing to win a new Nissan Maxima. This is becoming common practice for bigger brands, they explain. But does this kind of like-gating gimmick actually…
Do you use a Tumblr in addition to your regular content? Here are some facts about the social blogging platform: 67% of its users are actually between the ages of 18-49 (not just hyper-agressive 14 year olds!) 42% of original posts are photos 900% growth globally over the last year And a couple resources: How…
Did you know that in 2011, news organizations with rapidly growing Twitter followings actually sent less tweets than their competitors? This brings up a few pressing questions: Will tweeting too much get you less followers? Is direct conversation your best bet, like Fox News’ strategy? What the heck is the difference between engagement and social media optimization anyway?…
Hey Everyone! Tidal puts content from independent blogs onto large publisher websites, trading content for exposure. This is a great opportunity if you are: looking to play with your mix of original content and curated content. Looking to amp your post’s exposure on a bunch of bigger sites Find similar sites like yours to potentially build…
Over here at The Content Strategist, we’ve been so focused on the power of of successful content marketing and social media that we hardly cover anything about the original internet marketer’s metric – SEO! Here’s Mashable’s list of 6 Best Practices for Modern SEO A look at understanding when Page Rank actually matters An infographic of…
